These adverts had both won awards for theair adverts but they both did it using different techniques.Hovis is a more serious message while, cadbury's is quite funnt and comical:
Cadbury's advertisement is..................................... Hovis advertisement is
-Luxury food.............................................................. -staple food
-simple,minimal idea .................................................-complex idea
-minimal mise-en-scene............................................ -detailed mise-en-scene
-surreal,unussual,quircky.........................................-nostalgic
-product is simplistic by cinematic..........................-product is signified by victorian era
-Intro and purple studio............................................-Nothern setting and younge boy
-reference music video techniques..........................-references ionic 1970's AD
-Ironic use of 1980's pop track.................................-cinematic
-"In the air tonight"....................................................-a journey/adventure
creative and media girls with Erik hassle
CMD girls
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