Hovis 'Bike' advert 1973 (Britain's favourite TV ad)

This advert won the award for best british advert. I believe the reason why it won was because of it's simple message which was to that they have been there for the british peopl through every major event such as the war to help supply bread for the people.The advert is quite heart warming and inspiring.

analysis of cadbury's advert

-There is a close up of the nose of thee goririla so that you can see it flaring.
-The camera zooms out slowly so that you could see the top half of the gorilla and also the purplre background.
-there is a transition os scene.
-there is no average time becasuse there is only one scene.The duration time of the advert is 4 mins 28secs.
-There is no vioce over.
-Their common advertisement is about buying chocolate and enjoying it.
-The charactyer is a gorilla.
There are no form of toys advertised since it is afirmly a chocolate advert.
-Tere is a heart string involved,the emotion is fun and excitement becaue it is funny .
-The is music playing in the background a classic song.(I can feel it in the air)

analysis of hovis advert

-There is a long shot of the boy where there is a war going on(a plane goes past over head).
-slow motion shot is done (low angle).right at the start of the scene ,theres a transition from the wr scene to another scene when he climbs over a broken up biulding that is a pile of bricks.
-the average scene shot is 1 second long.
-there is over
-Their common advertisement is about how they ahev been there for a long time .
-The child is around 12-14 to represent family and mums.
-there is no toys advertised
-There is a heart string involved,the emotion given off is one of pride and trust because the message is that hovis has been there through every situation.
-there is the sound of a radio and airplane in the advert and there was dramatic english music.

comparison

These adverts had both won awards for theair adverts but they both did it using different techniques.Hovis is a more serious message while, cadbury's is quite funnt and comical:

Cadbury's advertisement is..................................... Hovis advertisement is
-Luxury food.............................................................. -staple food
-simple,minimal idea .................................................-complex idea
-minimal mise-en-scene............................................ -detailed mise-en-scene
-surreal,unussual,quircky.........................................-nostalgic
-product is simplistic by cinematic..........................-product is signified by victorian era
-Intro and purple studio............................................-Nothern setting and younge boy
-reference music video techniques..........................-references ionic 1970's AD
-Ironic use of 1980's pop track.................................-cinematic
-"In the air tonight"....................................................-a journey/adventure

homework:Disney [pixar case study:

The film that i have chosen to analyse is monstrs i.n.c. This film is a
film for the family so it is a filmthat can be advertised in a variety of different
enviroments such as cinema, on the side of buses, and t.v commercials. I would publish poster and leaflets to put in the cinema and also publish adverts on youtube such as the one above.

disney pixar research

The film
i will be looking at is Walle:This filmm was promoted through adverts epecially on children channels such as disneyu channel this show sthat the main age group thet the film was aimed at was children .
It was promoted in adverts and posters in places like the cinemas, it was also shoen on sky channels and
magazines.Above is an example of an advertisemnebt techniques using short film trailers.