Questions:
1)Who do you think is comic reliefs target audience:
I beleive that comic releif aims to reach all types of people. through a range of ways e.g events and products that could take place during this time.Comic releif targets schools through sports reliefs. ( http://www.brandrepublic.com/news/541679.comic-relief-target-scho0ls-sport-relief%20campaign%22%3Ehttp://www.brandrepublic.com/news/541679.comic-relief-target-scho0ls-sport-relief%20campaign )
-Another example of how comic relief target audience is AD agencies so they can promote many things. ( http://www.marketingweek.co.uk/sectors/food-and-drink/comic-relief-seeks-agency/3015612.article)
2)Why is red nose day successful?
-It is fun for all and has become a major aspect of english culture as an annual event.It shows the affect that the audience has on the needy by giving and it keeps people entertained by showing a balance of good and bad, also mny famous people take part in helping.
creative and media girls with Erik hassle
CMD girls
Monday, 28 February 2011
campaign websites
1)Cadburies : http://www.cadbury.co.uk/home/Pages/home.aspx
Cadburies website has a colour scheme of pruple and it consist of pages such as the 'fun recipes' pahge and 'our product' on theair website there are chances to in prizes. I believ thay do that to reach the demagraphics which is a range of the working class down to the The students.
2)Hovis: http://www.hovisbakery.co.uk/
Hovis website has a colour scheme of brown and yellow. The websit has been kept quite simple. Hovis' main bread is whomemeal bread which is healthy, this seems to be the main theme of the website.
3)Pixar: http://www.pixar.com/
The pixar website has been kept simple by only putting a few pictures of their latest flms. Pixar films are mainly aimed at a younge audience between the ages of 3-12 so they have made their website easy for children to understand.
4)detouch: http://detouche.com/index.php
detouche webesite has a lot of examples of their work. it shows a range of famous people and how their original photos were and then showing demenstrations of detouch by showing the progression of the pictures being edited.
Cadburies website has a colour scheme of pruple and it consist of pages such as the 'fun recipes' pahge and 'our product' on theair website there are chances to in prizes. I believ thay do that to reach the demagraphics which is a range of the working class down to the The students.
2)Hovis: http://www.hovisbakery.co.uk/
Hovis website has a colour scheme of brown and yellow. The websit has been kept quite simple. Hovis' main bread is whomemeal bread which is healthy, this seems to be the main theme of the website.
3)Pixar: http://www.pixar.com/
The pixar website has been kept simple by only putting a few pictures of their latest flms. Pixar films are mainly aimed at a younge audience between the ages of 3-12 so they have made their website easy for children to understand.
4)detouch: http://detouche.com/index.php
detouche webesite has a lot of examples of their work. it shows a range of famous people and how their original photos were and then showing demenstrations of detouch by showing the progression of the pictures being edited.
Lesson:How media i used in campaign?
Why do adverts stick in your head ?
-sounds
-repetitive
-Random
-sounds
-repetitive
-Random
- Key messages
- key audiences
- Key media
- Tarets
- Time scales and deadlines
- monitoring and evaluation Homework
BBC is called public sevice broadcasting Answer questions
-Who do you think is comic reliefs target audience.
-What kind if audiences use social networking sites
Monday, 31 January 2011
Hovis 'Bike' advert 1973 (Britain's favourite TV ad)
This advert won the award for best british advert. I believe the reason why it won was because of it's simple message which was to that they have been there for the british peopl through every major event such as the war to help supply bread for the people.The advert is quite heart warming and inspiring.
analysis of cadbury's advert
-There is a close up of the nose of thee goririla so that you can see it flaring.
-The camera zooms out slowly so that you could see the top half of the gorilla and also the purplre background.
-there is a transition os scene.
-there is no average time becasuse there is only one scene.The duration time of the advert is 4 mins 28secs.
-There is no vioce over.
-Their common advertisement is about buying chocolate and enjoying it.
-The charactyer is a gorilla.
There are no form of toys advertised since it is afirmly a chocolate advert.
-Tere is a heart string involved,the emotion is fun and excitement becaue it is funny .
-The is music playing in the background a classic song.(I can feel it in the air)
-The camera zooms out slowly so that you could see the top half of the gorilla and also the purplre background.
-there is a transition os scene.
-there is no average time becasuse there is only one scene.The duration time of the advert is 4 mins 28secs.
-There is no vioce over.
-Their common advertisement is about buying chocolate and enjoying it.
-The charactyer is a gorilla.
There are no form of toys advertised since it is afirmly a chocolate advert.
-Tere is a heart string involved,the emotion is fun and excitement becaue it is funny .
-The is music playing in the background a classic song.(I can feel it in the air)
analysis of hovis advert
-There is a long shot of the boy where there is a war going on(a plane goes past over head).
-slow motion shot is done (low angle).right at the start of the scene ,theres a transition from the wr scene to another scene when he climbs over a broken up biulding that is a pile of bricks.
-the average scene shot is 1 second long.
-there is over
-Their common advertisement is about how they ahev been there for a long time .
-The child is around 12-14 to represent family and mums.
-there is no toys advertised
-There is a heart string involved,the emotion given off is one of pride and trust because the message is that hovis has been there through every situation.
-there is the sound of a radio and airplane in the advert and there was dramatic english music.
-slow motion shot is done (low angle).right at the start of the scene ,theres a transition from the wr scene to another scene when he climbs over a broken up biulding that is a pile of bricks.
-the average scene shot is 1 second long.
-there is over
-Their common advertisement is about how they ahev been there for a long time .
-The child is around 12-14 to represent family and mums.
-there is no toys advertised
-There is a heart string involved,the emotion given off is one of pride and trust because the message is that hovis has been there through every situation.
-there is the sound of a radio and airplane in the advert and there was dramatic english music.
comparison
These adverts had both won awards for theair adverts but they both did it using different techniques.Hovis is a more serious message while, cadbury's is quite funnt and comical:
Cadbury's advertisement is..................................... Hovis advertisement is
-Luxury food.............................................................. -staple food
-simple,minimal idea .................................................-complex idea
-minimal mise-en-scene............................................ -detailed mise-en-scene
-surreal,unussual,quircky.........................................-nostalgic
-product is simplistic by cinematic..........................-product is signified by victorian era
-Intro and purple studio............................................-Nothern setting and younge boy
-reference music video techniques..........................-references ionic 1970's AD
-Ironic use of 1980's pop track.................................-cinematic
-"In the air tonight"....................................................-a journey/adventure
Cadbury's advertisement is..................................... Hovis advertisement is
-Luxury food.............................................................. -staple food
-simple,minimal idea .................................................-complex idea
-minimal mise-en-scene............................................ -detailed mise-en-scene
-surreal,unussual,quircky.........................................-nostalgic
-product is simplistic by cinematic..........................-product is signified by victorian era
-Intro and purple studio............................................-Nothern setting and younge boy
-reference music video techniques..........................-references ionic 1970's AD
-Ironic use of 1980's pop track.................................-cinematic
-"In the air tonight"....................................................-a journey/adventure
Monday, 24 January 2011
homework:Disney [pixar case study:
The film that i have chosen to analyse is monstrs i.n.c. This film is a
film for the family so it is a filmthat can be advertised in a variety of different
enviroments such as cinema, on the side of buses, and t.v commercials. I would publish poster and leaflets to put in the cinema and also publish adverts on youtube such as the one above.
disney pixar research
The film
i will be looking at is Walle:This filmm was promoted through adverts epecially on children channels such as disneyu channel this show sthat the main age group thet the film was aimed at was children .
It was promoted in adverts and posters in places like the cinemas, it was also shoen on sky channels and
magazines.Above is an example of an advertisemnebt techniques using short film trailers.
i will be looking at is Walle:This filmm was promoted through adverts epecially on children channels such as disneyu channel this show sthat the main age group thet the film was aimed at was children .
It was promoted in adverts and posters in places like the cinemas, it was also shoen on sky channels and
magazines.Above is an example of an advertisemnebt techniques using short film trailers.
Subscribe to:
Posts (Atom)